postwar

Be Your Own Designer

Recently I wrote about the strictly coded gender practices associated with the cocktail party in postwar America.  I talked about how mixing drinks was the purview of men and shared pages from Playboy magazine that included tips for the urbane bachelor on how to mix drinks and which tools he needed to be successful.  Before Playboy there was Esquire, which in 1949 published a Handbook for Hosts, providing an invaluable resource for single men on what kind of food to serve, drinks to make, games to play, what to wear, and how to behave.  Esquire’s

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